Are you spending a fortune paying for traffic that doesn’t convert?
PPC (Pay-Per-Click) marketing on search and social networks shouldn’t be costing you more than it’s making you.
We’ve been managing pay-per-click marketing campaigns for our clients for two decades, and are well versed in every one of them, in the ways your campaign can leak money without return. The search engines don’t care if you waste your money, but we can help you find where you’re losing money and apply the hard-won knowledge of over a decade of managing campaigns to your campaigns in a campaign optimization review.
As of 2025: We especially recommend a review if you’ve implemented all the AI’s recommendations and you’re still overspending or underperforming. That AI helping you decide where to spend isn’t working for you, it’s working for the person selling you advertising. It’s got some good ideas and some that are bad ideas for YOU and great ideas for THEM. Do you really know which is which?
With PPC, ads are placed for you on the search engines alongside search results, and can be placed on the social media websites where people spend the majority of their time online. As the PPC advertiser, you typically pay only for the traffic you receive through those ads.
Desi Matlock has been a search marketing go-to-gal for over 25 years, helping people break into pay-per-click marketing since search began without losing touch with the latest in tools. As Google ads, Facebook/Meta ads are used by everyone everywhere, but there are a LOT of scammers in this field, it’s best to work with someone who knows every nuance and opportunity and its real-world effectiveness in and out.
Desi has been to Google for invitation-only special training, keeps up with the latest changes, and knows exactly how to get the best bang for your advertising buck in search in today’s environment.
She has a high-level of expertise with all of Google and Meta’s various marketing tools, including for local or niche markets.
She has managed millions in campaigns and can help you debug them, since almost everyone has issues with becoming more effective on Meta and Google.
Desi can create an online marketing strategy for you from scratch or she can turn around under-performing campaigns. She can be brought in at any point in the process, finding the real reasons why some campaign isn’t working and lay out exactly how to repair it.
Usually this means being called in as a consultant to help a business out when they find that their online marketing is costing them more than it is making. She used to directly manage millions of dollars a year worth of her client’s marketing campaigns, improving ROI by at least 20% in most cases, but now simple reviews and provides guidance.
On fully-funded campaigns managed consistently, the average conversion rate (the percentage of clicks which convert into leads) usually at least doubled as a result of implementing her recommendations, well above industry standard.
It is the sole defining factor of success for us at Matlock Web Consulting that you, as our client, see more prospects as a result of our work.